Signs of the Postmodern times

"Signs to be meaningful, require interpretation, and Richard and Ogden conclude that sign interpretation is conditioned by the situations in which the sign has been experienced. Meaning therefore inheres not in words themselves but in the remembered contexts in which they have appeared to the interpreter" (p. 1190).

This is a postmodern experiment in sign reading...

The following are close up photos of the underside of Lone Star bottle caps.
Lone Star is a cheap Texas lager with clever/hard image puzzles on the undersides of the bottle caps.
I think it is interesting that the interpretations of the signs may vary depending on how far into the bottle (or how many bottles) the interpreter is- thus changing the meaningfulness of the signs due to the change in context and situations in which they are experienced.

If you wish, to fully enroll in the experiment, and to enhance the "situations in which the sign has been experienced" and the contexts in which they have appeared", try turning this post into a drinking game (fitting with the medium) and see how well you interpret these "signs" in an incrementally intoxicated "context".

Scroll to the end of the post for the solutions.

Enjoy!

SOLUTIONS!

1. As time goes by

2. Music to my ears

3. May I have this dance?

4. I left my heart in San Francisco 

5. Too each his own

6. Pass the buck

7. Hang on to your hats

8. You better look twice

The image credit... and solutions is from here (plus they have a few hundred more of them if you have the time).

-Chris